What is Brand Co-creation?
“Brand Co-creation" is an iterative upgrade of the original brand incubation mode of SUNMEI, which shares the chain
development experience and system capability accumulated by SUNMEI for many years to help customers create
hotel brands and rapidly develop franchise stores with the help of SUNMEI platform.
After years of refinement, Sunmei Hotels Group's brand co-creation business has formed strategic partnerships with
high-quality hotel brands such as CityNote, OLANY, YUNBO, XuanYi, LanFeng Holiday, and Blue Coast, with plans
to continue empowering more potential hotel brands in the brand co-creation space.
Why join in“Brand Co-creation"?
Effortless branding with four core strengths for success.

  • Brand building

    Customized brand
    strategy to enhance
    brand influence

  • Design of masters

    Designers selected from
    all over the world
    to provide support with
    top design schemes

  • Supply chain
    support

    One-stop supply chain
    center to greatly reduce
    procurement cost

  • Vast
    Customer Base

    Access to 140 million XinLiMei members
    Rapidly capture market share

Four core competencies

  • Beautiful Products

    Popular and diversified
    design of lobby
    and guest
    rooms Landmark exterior
    design

  • Smart Operations

    Online operation
    system and intelligent
    room control

  • Fast Preparations

    Modularized materials
    for prefabricated
    construction

  • Convenient Services

    Basic quality
    assurance and
    round-the-clock
    online service

“Brand Co-creation"
Successful cases
OLANY Hotel
A modern light luxury mid-end brand hotel
YUNBO Hotel
A brand new Chinese fashion hotel brand
Reports
SUNMEI Group releases the strategy of "New Interlocking and Brand Co-creation" Thirty thousand hotels in ten years!
More details >
Join in SUNMEI "Brand Co-creation" OLANY wants to be the No.1 chain hotel in Guizhou.
More details >
YUNBO Hotel
Oriental style aesthetics Contemporary freehand life
More details >
Hotline for booking
0532-86818833
Hotline for franchise
0532-86899922
Follow Us
  • Booking applet
    Ma Yingyao
    WeChat
  • SUNMEI Weibo Account
  • SUNMEI VIDEO Account
  • SUNMEI Kwai Account
Copyright © 2011-2023 Sunmei Hotels Group.All Rights Reserved.

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